Saturday, July 21, 2012

Good taste

Good taste is actually more about recognizing bad ideas than having a sense for the good (whatever the good may be). Good taste is knowing that your latest draft lacks that something it needs to be really exceptional. It's about being seeing what's missing, what doesn't work, what needs improvement. It's recognizing that there's more work to do.

Good taste emerges in the editing. It's throwing away an idea that you like because you know it won't work. It's recognizing that the competent version of a output could be better. It's preferring the remarkable to the adequate.

Good taste recognizes what's interesting and important. 

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