It all starts with culture...

From Dan Gilbert, founder of Quicken Loans, as quoted in Ahead of the Curve:

"We really became philosophically driven real early. It all starts and ends with culture, environment, philosophy. It's all about who we are versus what we do. There is nothing more important you can do than to ingrain a culture where everybody is looking and has the power to make changes."

The author of the book adds a comment about how Gilbert's words reflect what he heard in some of his classes. That last line reminds him that one professor told them to "always be alert to a better way of doing everything, never stop innovating."


I couldn't have said it better myself.